OMA and potato head explore zero waste at singapore design week

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a zero-waste lifestyle proposed in singapore

At the National Design Centre for Singapore Design Week, Indonesian hospitality brand Potato Head partners with OMA to present an exhibition dubbed ‘N*thing is Possible.’ The event showcases the brand’s iterative journey toward a zero-waste lifestyle through strategies of reuse.

The multi-sensory space will be on view now through December 25, featuring workshops and projects from renowned international designers and artists including Futura, Kengo Kuma, Max Lamb and Andreu Carulla. These projects will feature the innovative ways of living and consciously consuming with circularity and the future of the planet in mind.

OMA potato head singaporeimages courtesy Potato Head, OMA

oma and potato head work with renowned designers

The Singapore Design Week exhibition by OMA (see here) and Potato Head (see here) has been brought to life together with a star-studded lineup of collaborators — Japanese architect Kengo Kuma, American artist Futura, Spanish industrial designer Andreu Carulla, British furniture designer Max Lamb, London-based design studio Toogood, French director and photographer Thibaut Grevet, Indonesian architect Andra Matin, Hong Kong design studio BYO Living, and Bali-based environmental engineers Eco Mantra.

OMA potato head singapore

transforming waste into art

With its exhibition at Singapore Design Week, OMA and Potato Head showcase how Ronald Akili’s Potato Head Beach Club became a creative, sustainable place that transforms waste into beautiful objects and art. The exhibit will also reveal the detailed blueprint for Potato Head’s journey to this point, with the intention that it informs and inspires others to apply it in their own businesses.

Two new materials are unveiled at Noth*ng is Possible, including bricks designed by Kengo Kuma using recycled plastic bags and Andreu Carulla’s furniture and amenities made from mixing styrofoam and sawdust.

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